Category
Logo & Visual Identity
Duration
2 Weeks
Back to portfolio
Asellus - AI Technology Company
We created the full visual identity for Asellus, a next-generation security brand redefining high-end surveillance with AI-powered, premium-grade cameras.
Sophistication and security
Asellus serves an elite clientele, from large enterprises to high-net-worth individuals who demand not just protection, but intelligent, proactive security solutions. Our challenge was to design a brand that reflected not only cutting-edge technology, but also discretion, trust, and enduring strength
The result:
A sleek and modern identity system that captures the core values of Asellus: precision, innovation, and exclusivity. The logo blends sophistication with authority, creating a symbol that evokes confidence and clarity at a glance.
Consistency across all platforms
We built a cohesive design system and brand toolkit that ensured consistency across every touchpoint, from digital platforms to packaging and printed assets. This unified presence has helped position Asellus as a trusted leader in intelligent security, with a visual voice that speaks directly to their high-expectation audience.
+48%
Campaign Deployment
